Business networking has become a more and more popular way to gain clients and contacts, but often you have only 30-60 seconds to explain who you are, what you do, and why members of your audience should talk to you further. It seems like an impossible task to distill all that information into a minute or less. Even worse, the attention span of the average audience is just 7 seconds; after that, their mind starts wandering. You need to grab their attention from the very start or lose them completely.
Ask yourself, how much is your time worth per hour? $50? $100? If you spend 90 minutes at a meeting anUnforgetable Elevator Speechd deliver a 60 second speech that no one remembers, you’ve just wasted $75 to $150 of your time. Now ask, how much is each sale worth to you? $500? $2000? If you stand up and deliver an UNFORGETTABLE talk you may land a client or two, that day, worth from $500 to $4,000! Best of all, a whole room of people will remember who you are and how they can help your business in the future.
When you meet potential buyers or clients in the elevator, networking meeting or airport, being able to deliver an UNFORGETTABLE elevator speech is essential. If you can’t, you’re missing out on hundreds of opportunities, every week!
In this book we will build your elevator speech in three stages. First, we’ll work to understand the basics of your business through the eyes of your audience and develop your talking points. Next, we’ll go back through those talking points to make your elevator speech UNFORGETTABLE. Finally, we’ll review ways to perfect your delivery, because if your audience can’t hear or understand you, even the best pitch is wasted.
Once you can explain your business concept in 30-60 seconds, guess what? you have all the elements for a radio or TV ad, a business brochure, an ad in the paper, a website home page – even a business card or billboard. My approach even works for political candidates running for office!
“An elevator speech is an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch should be possible to deliver in the time span of an elevator ride, meaning a maximum of 30 seconds and not more than 130 words.
The term is typically used in the context of an entrepreneur pitching an idea to a venture capitalist or angel investor to receive funding. Venture capitalists often judge the quality of an idea and team on the basis of the quality of its elevator pitch, and will ask entrepreneurs for their elevator pitches to quickly weed out bad ideas and weak teams.
A variety of other people, including entrepreneurs, project managers, salespeople, evangelists, policy-makers, job seekers, and speed daters commonly use elevator pitches to get their point across quickly.”
This book will help you develop an UNFORGETTABLE elevator speech from start to finish, by helping you create your basic talking points, distilling them down to the essentials, and turning them into a polished speech you can deliver in 15, 30, 60 seconds or more, depending on the time you have.
We’ll show you the secret of memorable pitches – adding the emotional content to connect with your audience – and then go over tricks to perfect your presentation. Once your elevator speech is perfected, you can use what you’ve developed in other situations – ads on TV or radio or in print, brochures and web pages, billboards, business cards and even trade shows.
Once you’ve crafted an elevator speech you’re comfortable with, you’ll have the confidence to introduce yourself to important people in any situation, and do so in a way that’s so creative and UNFORGETTABLE they’re sure to give you a call!
This book will not only help you with your networking, but will give you insights into your business model and marketing plans that will serve you well for the future.
You’re on the elevator. It’s the 30th floor. The door opens and in walks the CEO of the company you’ve been trying to reach for the last three months. You have until the elevator reaches the ground floor to introduce yourself. What you say right now, could change your life forever!
Contact me now for personal coaching on your elevator speech!
Build Your Elevator Speech…
Focus on your audience’s needs.
Define your talking points.
Explain why your product is important.
Show how you’re different.
Share interesting facts and statistics.
Make a call to action.
Develop a strong closing.
Make your speech UNFORGETTABLE.
Make an emotional connection.
Identify your core emotion.
Tell a story.
Perfect your delivery.
Three ways to overcome shyness.
How to practice your speech.
Use your speech in other settings.
Radio and TV ads.
Newspaper and magazine ads.
Brochures and web pages.
Billboards and business cards.
Sixty Seconds to an Unforgettable Elevator Speech!
Sixty Seconds to an
Unforgettable Elevator Speech!
by Don Rosenberg
ALL IN THIS STRAIGHT-FORWARD AND EASY TO UNDERSTAND WORKBOOK.
ns that will serve you well for the future.